A successful field service leader knows the importance of servitization for optimal service delivery. In a servitization business model, customers purchase a service instead of equipment, and there is a focus on the outcome of the service rather than the traditional product-based offering. The core of servitization is a top-notch solution for the customer, delivering… Read more »
In today’s competitive field service landscape, organizations focus on servitization. In this business model, customers pay for services instead of buying equipment. A high-quality, outcome-based service is significantly more valuable than a product-based offering for cultivating an exceptional customer experience and brand loyalty. But how do you fine-tune your servitization process and build trust with… Read more »